From the Newsroom to the Boardroom: Strategy Built on Real-World Media Experience.
In a fragmented media landscape, success requires more than theory—it demands the insight of someone who has reported the headlines, built the platforms, and shaped the public conversation. My consulting is rooted in a unique continuum of hands-on experience: as an owner, reporter, commentator, and broadcaster.
I’ve navigated the economic pressures of running community newspapers, the discipline of daily broadcast reporting, and the strategic platform-building of national commentary. I translate this full-spectrum expertise into actionable strategy for organizations, individuals, and brands seeking to amplify their voice, navigate media relations, or build credible content platforms of their own.
My Experience: Operator, Reporter, Commentator
My perspective is not only academic; it’s earned in newsrooms, control rooms, and the boardrooms of media companies.
- Publisher & Owner: I co-owned and operated community newspapers. I understand the business model from the ground up—revenue, distribution, audience engagement, and the critical role of local journalism.
- Broadcast Journalist & Host: As a regular contributor on 610CKTB, former fill-in host on AM800, and regularly heard on Newstalk 1010, CBC, and CTV, I’ve mastered the craft of storytelling under deadline, live broadcasting, and producing content that connects.
- National Political Commentator: My analysis reaches national audiences through major networks. I understand how to frame complex issues, build a compelling public persona, and engage across platforms from radio to digital video.
- Content Producer & Strategist: I co-host and producer Kvetch and Release, overseeing the entire pipeline from concept to publication, including audience growth and platform strategy.
Core Services
I provide direct, practical guidance drawn from active work in the field.
1. Media Strategy & Message Development
For executives, organizations, or experts entering the public conversation.
I craft your core narrative, identify target outlets, and develop key messages that cut through the noise. Includes media training, interview preparation, and op-ed writing to ensure you communicate with clarity and impact.
2. Content Platform Development & Auditing
For organizations or individuals building or refining their owned media channels (newsletter, podcast, blog).
I audit your existing content strategy and provide a roadmap for growth, or help you launch a new platform with a sustainable editorial vision, production workflow, and audience engagement plan.
3. Strategic Advisory Retainer
For media companies, public figures, or organizations with ongoing communications challenges.
Act as your embedded strategic advisor. You receive regular counsel on press strategy, crisis communications, editorial direction, and leveraging current events to advance your narrative, informed by a working commentator’s view of the media cycle.
How I Execute
- Discovery: A 30-minute confidential call. No fluff, just the problem.
- Scope: I tell you exactly what I’ll do and what it costs.
- Analysis: I do the heavy lifting.
- Delivery: We review the plan and your path forward.
Why Work With Me? Theory is fine. Experience is better.
Stop Guessing. Ready to build a strategy for sustainable growth?
Contact me: business@jonliedtke.ca
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