My Experience: Frontline to Boardroom
I don’t just analyze the industry; I’ve built and promoted the experiences that define it.
Operator & Strategist: My hands-on work with festivals, major events, and tourism organizations isn’t theoretical. I’ve managed operations, navigated municipal and provincial licensing frameworks (including AGCO and The Cannabis Act), and crafted strategies that turn concepts into successful, high-attraction realities.
National Media Commentator: You’ve heard me on CBC, CTV, and Newstalk 1010. I regularly analyze the economic, regulatory, and social trends that impact travel, consumer spending, and public events. This gives me a macro view of what audiences want next and the challenges you’ll face.
Narrative & Capital Expertise: I know how to tell the story that unlocks investment and buys in. Whether securing funding for a venture or building a compelling case for municipal support, I craft the narratives that align stakeholders and open doors.
Core Services
I don’t do “one-size-fits-all.” I start where you are and build a path to where you need to be.
1. The Operational & Licensing Audit
For new venues, festivals, or experiential concepts facing complex approvals.
I conduct a thorough review of your plan against municipal bylaws, provincial regulations (including AGCO for liquor and The Cannabis Act for cannabis), and safety codes; security audits are also available if necessary. You get a clear, prioritized roadmap to compliance and operational launch, avoiding costly delays.
2. Destination & Experience Strategy
For tourism boards, BIAs, hotels, or established events seeking growth.
You need to capture market share and tell a stronger story. I provide the data-informed strategy: target audience analysis, competitive positioning, partnership mapping, and a tactical marketing plan to increase visibility, visitation, and revenue.
3. Strategic Advisory Retainer
For executives and organizations who need an expert on speed dial.
Consider me your external board member for the experience sector. You get ongoing strategy sessions, proactive alerts on regulatory or economic shifts, and crisis management counsel to protect your reputation and navigate any challenge.
How I Execute
- Discovery: A 30-minute confidential call. No fluff, just the problem.
- Scope: I tell you exactly what I’ll do and what it costs.
- Analysis: I do the heavy lifting.
- Delivery: We review the plan and your path forward.
Why Work With Me? Theory is fine. Experience is better.
Stop Guessing. I’ve refined the focus to highlight operational licensing, destination marketing, and stakeholder strategy—the core pain points for hospitality, tourism, and events clients. The tone remains direct and rooted in lived experience, effectively transitioning your established credibility into this new vertical.
Contact me: business@jonliedtke.ca
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