UWindsor Lance: Everyday is Like (Bacon) Sundae?

UWindsor Lance
Issue 05, Volume 85
June 27, 2012
Jon Liedtke

The Burger King Bacon Sundae is launching in the United States only and Jon Liedtke opines on why Canadians deserve access to the new dessert

Burger King has long been synonymous with fast, affordable and relatively good tasting food.

As a fast-food outlet, there are certain expectations one has of such an establishment: burgers, fries, possibly poutine and some type of dessert.

What people might not expect is a high calibre dessert. This was why I was taken aback when I heard about Burger King’s latest foray into desserts.

Launched in Nashville Tenn., the “Burger King Bacon Sundae” took the town “by storm” according to a BK press release. At 510 calories, 18 grams of fat and 61 grams of sugar, the dessert is certainly not for the faint of heart.

After reading the list of ingredients, all qualms that I had instantly vanished: vanilla soft serve: chocolate fudge, caramel, bacon crumbles, and a “thick-cut hardwood smoked bacon” garnish.

I’m sold. Sign me up and point me to the nearest Burger King location.

But here is where the story goes awry. The bacon sundae is only being released in the United States: and to add insult to injury, not just the continental US; Alaska and Hawaii will be allowed to dine on delicious soft serve and swine as well.

I can’t understand why Burger King Canada wouldn’t simultaneously launch the same product. Did their market research suggest that Canadians wouldn’t be receptive to a bacon sundae? Regardless of the reason that Canada wasn’t graced with the bacon sundae: the situation needs to be rectified.

Making a bacon sundae is no complex feat. Indeed, simply add bacon to a regular sundae and the entire process is complete.

Upon this realization: I decided to contact Burger King Canada directly about the entire bacon sundae manner.

At the end of a very long three-hour period in which I was routed from Los Angeles to Florida, to presumably somewhere in Canada, I was frustrated the lines kept disconnecting: I was sent from switchboard to switchboard, and not once did I ever have the opportunity to speak with someone directly.

Finally, I reached a voicemail: nameless: and without any indication of which department it was for. I asked a few questions, gave my contact information and hung up the phone.

Now I wait. For how long? I’m not sure. All I know is that Canadians deserve the bacon sundae.

Jon Liedtke was the Features and Opinions Editor, Advertising Manager and Deficit Consultant at the UWindsor Lance.


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