Tag: Canadian soft power
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Why Santa is More Canadian than Poutine… and Putin
Forget the poutine—Santa Claus might be Canada’s greatest strategic asset. Beyond the red suit and reindeer, Ottawa has executed a brilliant “soft power” play by naturalizing Saint Nick as a citizen. From issuing official ePassports to establishing the H0H 0H0 postal code, Canada is using holiday whimsy to stake a serious claim in the high-stakes…